Is the current trend of supporting different causes taking the meaning out of the cause it self? We buy Product (red)-products, wear light blue ribbons and this month loving everything pink. In an article on good.is the author asks if "we [are] aware that breast cancer is not necessarily inevitable for a certain number of women, as public discourse would lead us to believe? Or that pink-ribbon marketing can hugely increase sales for corporations which may donate only a fraction of sales to research, sometimes while actually using chemicals linked to cancer in their manufacturing?" This when a diesel fueled truck delivered heating oil to the neighborhood...
Read the whole article here.
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