Blue/white

Talk about a blast from the past! During lunch I popped into the local supermarket and there on temporary visit was the BLÅVITT brand. I have always loved the simple design of the packages, it was it is. Oatmeal, coffee, cup. No muzz, no fuzz.



The brand was launched in 1979 and the products are sold with no advertising at all, simple packaging that leads to a low price for the customer. In this day and age of over-designed, multiple packaging this is quite refreshing to see.